IN KEEPING WITH GROUND-ZERO’S PHILOSOPHY -

“ZERO COULD BE EVERYTHING”,S/S 2008 GROUND-ZERO TAKES YOU BACK TO 16TH CENTURY ENGLAND.IT’S ALL STARTED WITH SHAKESPEARE,HIS COMEDIES WERE SATIRICAL OF HISELIZABETHAN WORLD,AND HIS WORKS CHALLENGED THE ESTABLISHED NORMS ANDTRADITIONALS. shakespeare opened new doors and new standards. all these struck a cord with ground-zero. s/s 2008 - ”as you like it” is all about humor,it pokes fun at thegeneration’s norms toward fashion amd clothing.

 

“I HAVE NO IDEA WHAT AVANT-GARDE MANS”. THE ROLE OF FASHION ANDCLOTHING IS BECOMING MORE AND MORE IMPORTANT, PEOPLE HAVE FORGOTTEN THAT CLOTHING SERVE A PURPOSE.THE FUNCTIONALITY OF CLOTHING IS LOST IN TRANSLATION, THEY NEED TO SHOCK WITH CLOTHING OVERRIDES IT.CLOTHES ARE NOT MEANT TO BE TAKEN TOO SERIOUSLY, IT SHOULD BE FUN.THE WHIMSICAL “I AM JUST AN ORDINARY FASHION VICTIM” PRINT TEECONVEYS THIS IN YOUR FACE.

 

IN KEEPING WITH GROUND-ZERO’S TRADITIONS, UNIQUE GRAPHICS IS USED TO EXPRESS THEIR EXPLICIT MESSAGE, IN S/S 2008 FAIRY TALE CHARACTERS ARE TAKEN OUT OF THEIR TRADITIONAL IMAGES,AND A SENSE OF PLAYFULNESSIS INJECTED.“AS YOU LIKE IT”

JOKES ABOUT THE TRADITIONAL APPROACH TOWARDS CLOTHING,FASHION IS NOT SUPPOSe TO BE FIXED AND RIGID. CLOTHING SHOULD BE A WORLD OF POSSIBILITIES TO ITS WEARER, A CLASSICALLY TAILORED JACKET DOES NOT HAVE TO BE PAIRED WITH TROUSER.

 

AT GROUND-ZERO THE BOUNDARY OF WHAT FASHION AND CLOTHING ARE IS BLURRED FURTHER WITH SOME OF S/S 2008 KEY LOOKS AND PIECES. A T-SHIRT IS A TUXEDO, THE EVERYDAY T-SHIRT MAKES A GRAND ENTRANCE WHEN TUXEDO DETAILING IS INCORPORATED, COMPLETING THE LOOK IS THE RIBBED COLLAR WAISTBAND THERMAL LIKE PANTS. THE CASUAL SWEATSHIRT HAS A FAKE SHIRT LAYER,FUNNEL NEK IS FUSED WITH A CLASSICALLY TAILORED SHIRT, AND TRENCH COAT IS LIGHTENED UP BY USING COTTON.

 

BY MIXING DIFFERENT CLOTHING ELEMENTS TOGETHER, THISCOLLECTION LETS THE WEARER AMUSE THEMSELVES AND PLAY AROUND - “AS YOU LIKE IT”.

GROUND-ZERO’S EMPHASIS IS ALWAYS PLACED ON TAILORING AND SPECIAL ATTENTION IS PAID TO DETAILS. THE CUT OF THE JACKET IS SLIM AND FITTED,ZIPPERS ARE USED ON THE CUFF INSTEAD OF YOUR USUAL BUTTONS, AND RIVET PRINTS ARE USED FOR LINNING. A NEW SPIN ON SHORT TROUSERS WHERE THE SIDES ARE ROUCHD, THE NECK LINE OF A T-SHIRT IS DRAPPED.

 

SKULL BUTTON, SMILEY VAMPIRE FACE AND THE SIGNATURE G-Z LOGO ARE SCATTERED AMONG THE PIECES TO ADD A SPECIAL TOUCH. THE CUT OF DENIM IS PERFECTED TO FURTHER ILLUSTRATE GROUND-ZERO’S SLIM AND ELONGATED SILHOUETTE. NEW THIS SEASON, GROUND-ZERO BRINGS YOU A LINE OF ACCESSORIES, FOOTWEAR AND BAGS. THE UNIQUE GRAPHIC IS NOW NOT LIMITED TO CLOTHING, IT’S AN ACCESSORY WHERE IT CAN BE A NECKLACE, BROOCH OR WHATEVER - “AS YOU LIKE IT”.

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