We buy. We spend. We pick. We wear. Simply because we need. Fashion is as natural an impulse as a spree in the supermarket. In their fall/winter collection 09 “We Need…”, Ground-Zero draws a parallel between the two everyday necessities: groceries and fashion. As if doing their shopping along the supermarket aisles, Eri and Philip Chu put together an array of elements into their design cart. Adhering to their motto “Zero Could Be Everything”, the two designers mix and mix up the everyday order into a creative adventure. “We Need…” plays with strong graphics, drippy shapes and layering along with a touch of urbanity. One should expect military details on a trench coat with SunkisS logos and a t-shirt in a tuxedo silhouette.

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